About
Commercial labs are brilliant at science. Most are terrible at commercial delivery.
Not because they lack the talent. Because the tools were never built for them. Milva Lab exists to fix that.
What we believe
Three things that shape everything we build.
Commercial labs deserve commercial tools
LIMS was built for the analytical workflow. Nothing was built for the commercial one. Client ordering, portal visibility, quote-to-invoice — these deserve a proper system, not a workaround.
Build with the people doing the work
Every feature in Milva Lab came from a real conversation with a lab manager, a CCO, a head of CS, or a field worker. We don't design from a whiteboard. We design from the workflow.
Go live in weeks, not quarters
Implementation timelines that stretch to 18 months aren't a feature. They're a failure of product design. We built Milva Lab to be live in 4 weeks because labs can't pause operations for an IT project.
By the numbers
Milva in numbers
A track record built from the ground up — with real labs, real clients, and real commercial results.
2019
Founded
Seven years building digital infrastructure for commercial labs — from field sampling to a full lab management platform.
100K+
Samples processed
Over 100,000 samples have passed through Milva across commercial labs in the Nordics and Europe.
€200K
ARR, year one
Milva Sampler went from zero to €200,000 ARR in under 12 months — built from end users up, not from a boardroom.
4 weeks
Typical go-live
From signed contract to live client orders. No IT project. No 6-month implementation. Just a guided onboarding and a system that's already designed for your workflow.
Our headquarters
Based in Vejle, Denmark
Milva Lab is based in Vejle, Denmark, close to the labs we build for across Scandinavia and Europe. Our team works across the Nordics and DACH, with clients in Denmark, Norway, Germany, and the broader EU.
Address
Den Hvide Facet 1, 27100 VejleDenmarkLeadership
Meet the team
A commercial-first founding team. Unusual in a market where most lab software is built by lab technologists for lab technologists.
Tue Holdensen
CEO & Founder
Tue founded Milva with one observation: commercial labs are underserved by their tools. He has spent the years since building the infrastructure to fix that. Starting in the field, working outward toward the full commercial operating layer.
Martin Mikkelsen
CCO & Partner
Martin leads commercial strategy and GTM at Milva. He owns the relationship between what labs need commercially and what the product delivers — and spends most of his time talking to CCOs, heads of sales, and owners who are trying to win more business with a better client experience.
Tim Tolman
Head of Product
Tim built Milva Sampler from the ground up with real field workers — and brought that methodology to Milva Lab. He believes the best product decisions come from the people doing the work, not the people commissioning it.
The commercial layer is closer than you think.
Book a 30-minute demo. We'll show you the full workflow with data from a lab like yours.
Book a democontact@milva.io · +45 51 91 49 99